Buyer Persona: what is it, how to create and how important is it

Defining the persona of any business is one of the basic items to start an assertive marketing and sale’s strategy. It is essential to have it well defined to know who the company’s target audience will be. So, from there, focus efforts on it. But the creation of the so-called “buyer persona” needs to take place within some […]

Organizational culture

Organizational culture: the importance and how to create in companies

Create an organizational culture within companies it is a matter of intelligence. It’s strategic. Stop and think: how much time do we spend in our life dedicated to activities in the work routine? Enough, right? So why don’t companies create mechanisms to ensure the constant engagement and motivation of their employees? Are there goals to be met, objectives to be achieved […]