Instagram now has more than one billion users. With 80 percent of accounts following a business on Instagram, it seems like marketers might be keener than ever to get acquainted with Instagram for their business.

Improve your Instagram Marketing performance

Switch to a business profile – this feature offers a contact button, makes it easier for you to create and publish Instagram ads without needing to use Facebook’s advertising tools, and lets you use the analytics tool which provides stats about the reach of your posts and impressions.

Use Instagram stories – these come in a slideshow format and are displayed at the top of follower timelines. You can use behind the scenes photos, tag someone, use filters, post links, etc.

Make use of hashtags – interactive hashtags are a good option. This enables people to search through all of your brand’s posts. It’s free advertising since every time someone tags your company in a photo, their followers will see it.

Don’t over-post; keep it steady, but not every hour or so. Only post on busy days and hours when the majority of your followers are online. In general, you should only publish one or two times per day.

Collaborate with social influencers – we know that individuals are more inclined to trust suggestions from micro influencers. These folks engage with their audience in more genuine ways and have greater engagement rates. Because the following of social influencers trust them, you’ll get your money’s worth.